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CHINA WINE PLATFORM & SARTORI 120th Anniversary Celebration across China Beijing Stop Grand Finale

On the successful completion of its first year representing Sartori in China, China Wine Platform is proud to participate in celebrating the 120thAnniversary of this venerable Italian winery. Sartori’s 120thAnniversary gala dinner party was held in Beijing on 13thNovember, 2018, also showcasing its 120thAnniversary Limited Edition Series, Beijing being its first stop of a global road-show. 

Owner Andrea Sartori and CWP’s CEO, Greg Li

Established in 1898, the Winery is located in Verona, Italy, steeped in romantic love stories. Over the last 120 years, four generations of the family Sartori have toiled hard to make the winery what it is today – an internationally celebrated Italian brand.


This grand occasion is graced by the presence of The Italian Ambassador to China, members of the Foreign Trade Development Council, various dignitaries, industry peers, distributors, fans and supporters as well as the media, of course. All present were delighted in sharing the pride and glory of Sartori’s 120 years of history and achievements.

CWP Group CEO, Mr. Greg Li and Mr. Enrico Berti, First Secretary of the Italian Embassy in Beijing.

Owner, Mr. Andrea Sartori with Prof. Ma Hui-qin, University of Agriculture, China 

Among the guests are CWP’s delegation, including its management, 8 subsidiary companies/offices all over China, and 30+ supermarket and other VIP customers – all gathered to share the story of Sartori, savor the 120thAnniversary Special Edition and support this brand’s on-going development in the China market.



As the organizing body, CWP has spared no effort in making every arrangement to make this party a success. Included in this evening’s program were a Grand Prize (winery tour) and a blind-tasting contest. Helped along by special guest of honor, Madam Rebecca (winner of the Italian Five-Star Chevalier Medal) and our team of professional sommeliers, the blind-tasting contest brought the evening to a climax.

Guests participating in the blind-tasting contest

Andrea Sartori putting his signature on the wine for the winner of the contest

Excellence service provided by our team of professional sommeliers

Party’s Wine List and Sartori’s Full Range of Products on Display

On this occasion, we also have the media present. Greg Li of China Wine Platform and Andrea Sartori, the winery owner, give an interview to famous trade media company, Wei Niang.

In the interview, Andrea Sartori chronicled his winery’s history, its wine-making philosophy, and particular terroir. He expressed confidence in China Wine Platform, not only in developing his brand in China but also promoting more understanding and appreciation of Italian wine and culture among the Chinese people.

Greg Li, CEO of China Wine Platform: representing the best wineries is in our DNA

Wei Niang: We have noted that CWP has chosen to represent Chile’s Montes, Australia’s Stone Fish and Italy’s Sartori as the anchor stones of a brand name based business strategy. Could you tell us the reasons for this strategy?

Greg Li:Over the years, China Wine Platform’s principal work philosophy is brand name focus – focus and focus again! Up to now, we have placed every emphasis on choosing the best brands and the right partner. Once we have identified the right brands, we are totally committed and put our full weight behind it. This strategy has worked well for us. We believe ‘ less is more’!

-      Excepts fromWei NiangSpecial Report

China Wine Platform is proud to rank among the leaders in this industry in China. Over the last 12 years, CWP has witnessed the various changes and evolutions of this sector while doing its fair share to contribute to the healthy development of the trade. In the days to come, the CWP Group will work tirelessly with regional distributors and customers to promote this very fine brand of wine in the China market.

Excellent Finale

With the party coming to a successful conclusion, China Wine Platform & Sartori say thank you to all our guests and fans in China, assuring everyone that more excellent wines will be supplied for their continued enjoyment. Let the fun go on!

The CWP & Sartori Team – great bonding!